MEET YOUR COACH
I’m Jen Shaw.
For over 30 years, I've led creative teams at iconic brands like Levi's and Ariat, building multi-million dollar product lines and nurturing some of the industry's most successful creatives.
As a creative who climbed the corporate ladder, I've learned that thriving leadership isn't about following rules—it's about questioning them thoughtfully.
My teams succeed because we balanced creative vision with strategic thinking, and I've discovered that confidence comes from using your creative voice, not the other way around.
I've faced my share of challenges: burnout, creative blocks, failure, self-doubt, anxiety, and loss.
But these experiences, along with my curiosity and resilience, have shaped my approach to growth—one that's authentic, not formulaic.
When I'm not leading teams or coaching others, you'll find me sketching new ideas, reimagining style, and spending time with my cherished community of humans and animals.
Why partner with The Go Forward Project?
Industry-Specific: Solutions and insights specifically for fashion and apparel leadership.
For Creative Leaders: I understand the challenge of balancing creative intuition with strategic thinking and commercial viability.
Proven Experience: Three decades of branded fashion industry expertise leading teams, process, and creative product vision.
Measurable Results: Clear frameworks for hack-free sustainable success.
Personal Understanding: I’ve stood where you’re standing now and understand what’s needed to go forward.
CREDENTIALS
